5 Ways Small Businesses Can Enhance Their Web-Based Projects

Chelsea Lamb


Heading online is an excellent way to grow your small business. However, if you really want to take your venture to the next level, you’ll need a handful of experts to support your goals. Here are the professionals who can help enhance your web-based projects. 

  1. Head Online to Hire the Right Employees 

Before you start searching for experts to grow your business, head online to learn how to run background checks on potential hires. While only about 67 percent of employers run background checks on part-time workers, doing so can help protect your business.

Keep in mind that you must follow the Fair Credit Reporting Act (FCRA) guidelines. The rules include specifics such as what types of violations employers can consider and when you can look into new hires’ backgrounds. In some states, you can’t run a criminal background check until after extending an offer of employment. 

2. Source Talented Website Builders for the Best Start 

Did you know that 40 percent of small businesses don’t have a website? If yours is one of them, know that you could be missing out on clients — and even damaging your brand’s reputation, explains HR Dive. A digital presence helps prove that clients can trust your company, and it can even help you attract quality talent.

Of course, going it alone doesn’t guarantee results. Instead, hire The Website Foundry to create a successful website that truly represents your business.   

3.     Enlist a Copywriter to Get Your Website Seen 

Once you have a great website in place, that’s the end of your site building, right? Not so. Like your in-person store (if you have one), dynamics can and do change. A static website won’t encourage customers to stick around, but consistent updates can keep them interested.

Hiring a copywriter can help ensure your branding is cohesive and that your site is ranking for relevant search terms in your industry. The right copywriter can even handle your small business’s presence on social media. Jumping on social media can mean maintaining a consistently branded voice that represents your company’s products and ideals. So, who better to handle it than an expert on the written word? 


4. Outsource App-Building to Skilled Professionals 

Depending on your business and product or service, investing in building a proprietary app might be an excellent fit. The benefits of an app include perks such as earning customer loyalty with special deals, promoting more sales by catering to mobile users, and ensuring customers can contact you quickly and easily with any issues or questions.

Connecting with the right person to build your app might be the most challenging part of the process. You may also need to make a bit of an investment in the product. After all, app developers charge anywhere from $50 to $120 an hour. Having clear expectations — and a set budget — can help ease the process and ensure excellent results. 


5. Choose IT Experts to Grow and Protect Your Biz 

There’s no shortage of experts to help bring your business farther into the 21st century. Consider these IT-focused experts to add even more utility and value to your web-based efforts.

  • Companies in EdTech, FinTech, and healthcare can hire machine learning engineer freelancers to implement automation.

  • Any company requiring a computer network can hire an IT specialist to ensure security and connectivity company-wide.

  • Enlisting an expert on cybersecurity protects your customers’ personal information as well as your company’s sensitive data.

Getting your small business up to date requires outsourcing key responsibilities. However, with the right preparation, you can ensure your web-based projects come to fruition in the most efficient way possible. The best part is, you don’t have to put in the hours to make it happen.

Image via Rawpixel

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